Framing Guiding Questions
Framing tips and considerations for developing effective stories, messaging, and soundbites. The post Framing Guiding Questions appeared first on The Center for Media Justice.
View ArticlePress Release Template
Something big just happened and you need to pull together a professional looking press release in the next 15 minutes? Don’t panic! Use this template as a road map to creating your release. The post...
View ArticleSpokesperson Tips
Speaking with the media, especially on camera or radio, can be a stressful experience even for the veteran spokesperson. It doesnʼt have to be! These tips are designed to help you prepare, execute, and...
View ArticlePitch Rap Worksheet
Reporters used to hang out in the neighborhoods to find good stories. These days, reporters rely more and more on the Internet and on what others bring to their attention. Once you’ve developed your...
View ArticlePitching Dos and Don’ts
Scared of talking to reporters? Don’t be! Journalists are workers and regular people like us. But they can be busy, and it’s important to be professional and not waste their time (or yours)! The post...
View ArticleSample Media Plan
Use this example to help you develop your communications plan The post Sample Media Plan appeared first on The Center for Media Justice.
View ArticleWorksheet: Branding and Slogans for Organizing Campaigns
Movements can brand campaigns to evoke meaning, call people to action, and show a vision for a new, more just future. Use this tool to develop a branding strategy for your organization to move your...
View ArticleLetter to the Editor Worksheet
Planning a letter to the editor but not sure where to start? Here’s a worksheet that will help you develop a high impact letter that frames your focus issue in a meaningful way, in order to forward...
View ArticleNews Hooks
One good way to make sure your message resonates is by using news hooks to tie in your issue with something people are already familiar with or thinking about. This tool can help you think about the...
View ArticleCase Study: Framing the Budget 4 Families Campaign
A brief, one-paged case study on how Coleman Advocates for Children and Youth developed effective frames and messages for their Budget 4 Families campaign. The post Case Study: Framing the Budget 4...
View ArticleCap The Cost on Prison Phone Rates
A guide to the FCC’s request for comments on prison phone rates. The post Cap The Cost on Prison Phone Rates appeared first on The Center for Media Justice.
View ArticleThe Art and Science of Framing an Issue
This tool from the Movement Advancement Project and GLAAD aims to help organizers and advocates think through strategic frames and messages to win the battle of ideas. The post The Art and Science of...
View ArticleSpokesperson Tips
Speaking with the media, especially on camera or radio, can be a stressful experience even for the veteran spokesperson. It doesnʼt have to be! These tips are designed to help you prepare, execute, and...
View ArticlePitch Rap Worksheet
Reporters used to hang out in the neighborhoods to find good stories. These days, reporters rely more and more on the Internet and on what others bring to their attention. Once you’ve developed your...
View ArticlePitching Dos and Don’ts
Scared of talking to reporters? Don’t be! Journalists are workers and regular people like us. But they can be busy, and it’s important to be professional and not waste their time (or yours)!
View ArticleWorksheet: Branding and Slogans for Organizing Campaigns
Movements can brand campaigns to evoke meaning, call people to action, and show a vision for a new, more just future. Use this tool to develop a branding strategy for your organization to move your...
View ArticleLetter to the Editor Worksheet
Planning a letter to the editor but not sure where to start? Here’s a worksheet that will help you develop a high impact letter that frames your focus issue in a meaningful way, in order to forward...
View ArticleNews Hooks
One good way to make sure your message resonates is by using news hooks to tie in your issue with something people are already familiar with or thinking about. This tool can help you think about the...
View ArticleCase Study: Framing the Budget 4 Families Campaign
A brief, one-paged case study on how Coleman Advocates for Children and Youth developed effective frames and messages for their Budget 4 Families campaign.
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